Want to engage readers? Write about Brexit

Want to engage readers? Write about Brexit

By Paul Marsden The name of the game when it comes to online news is attention. Attention equals advertising, which equals money. That is why news organisations around the world are embroiled in a continual fist-fight for the eyeballs of readers. And (surprise, surprise) some of them play pretty dirty along the way, which is why the proliferation of fake news on social media has become a hot topic following the surprise election of Donald Trump as America’s new President. Why bother writing the truth, when you can produce stories…