Why do publishers do liveblogs?

Why do publishers do liveblogs?

By Paul Marsden Today is Transfer Deadline day, an unimportant day for many people but a very significant one if you happen to be a football fan. That is because it is the last day teams can sign and register new players before the end of the season. Obviously the media react to this in their typically understated manner, this Guardian parody imitating the drama injected into Sky Sports’ deadline day coverage is fairly accurate. However the coverage is far from confined to broadcasters. The age of online news has…