How to turn data into a story

How to turn data into a story

By Paul Marsden The BBC released data on the geographical patterns of voting in the EU Referendum last June earlier today. The figures show how each council ward voted on June 23rd, allowing the corporation to form to a number of conclusions about the background of people who voted to leave and those that wanted to remain in the EU. The ward-by-ward voting also demonstrated how people living so close to each other thought so differently about the referendum. But how do you take data like this and make it…

Why do publishers do liveblogs?

Why do publishers do liveblogs?

By Paul Marsden Today is Transfer Deadline day, an unimportant day for many people but a very significant one if you happen to be a football fan. That is because it is the last day teams can sign and register new players before the end of the season. Obviously the media react to this in their typically understated manner, this Guardian parody imitating the drama injected into Sky Sports’ deadline day coverage is fairly accurate. However the coverage is far from confined to broadcasters. The age of online news has…

Want to engage readers? Write about Brexit

Want to engage readers? Write about Brexit

By Paul Marsden The name of the game when it comes to online news is attention. Attention equals advertising, which equals money. That is why news organisations around the world are embroiled in a continual fist-fight for the eyeballs of readers. And (surprise, surprise) some of them play pretty dirty along the way, which is why the proliferation of fake news on social media has become a hot topic following the surprise election of Donald Trump as America’s new President. Why bother writing the truth, when you can produce stories…